SEO is a set of techniques that aim to improve the website positioning in search engines like Google. We have to tell you that there are different types of SEO, such as the one that is practiced on the page, but also off-page; in addition, there is SEO for mobile devices. What if we told you that these practices can also be applied to social media platforms? Today O2 Creative Agency in Abu Dhabi is going to tell you everything you need to know to optimize SEO on Instagram.

What is SEO on Instagram?

The main goal of SEO is to get pages to rank higher in search engines like Google, but when it comes to optimizing SEO on Instagram, the goal is to get a profile on this social network to rank higher in search results. This is especially useful for boosting the reach of this meta-social network.

Optimizing SEO on Instagram consists of applying SEO techniques and methods to improve your account and its content so that it has a better ranking in the search results of the social network itself. With this, it is possible to increase reach, attract more followers and, of course, generate conversions. It is clear that, if your account is not optimized, it will be very difficult for your target audience to find you, and this is the role of our creative agency in Abu Dhabi that will ensure winning Instagram SEO Strategies.

In this sense, when a user searches on Instagram, they enter different search terms and SEO strategies help your posts appear among the first results. We tell you that the results are not only focused on the posts but also on the tags, places, and even the audio that you post.

The Importance Of Optimizing SEO on Instagram with O2 Creative Agency in Abu Dhabi

Be careful! Instagram SEO is not the same as Google SEO, although they do share the same objective: to rank a page or profile better. And why is it so important to optimize SEO on Instagram?

Instagram has approximately 2 billion active users per month and is one of the most used social networks today, therefore, it is possible that, with so many millions of users and accounts, yours goes unnoticed. And you don’t want that.

By optimizing your SEO, you get in touch with all the users who are actively looking for content related to your business, brand, product, or service. This way, you can increase your followers, but not just any followers. Your goal is not to have a lot of followers but rather to have potential customers and potential conversions.

How to Rank Higher according to Instagram Algorithm 2024?

We have already told you that Instagram has its algorithm and it is the one you should take into account when optimizing SEO. To rank on the social network, it is necessary to take into account the keywords (search text) used by users, their activity on the social network, and their popularity. We must tell you that, although Instagram has a general algorithm, there is a “personalized formula” for each user, so that they can see the content that interests them.

The social network adapts all the content it displays, depending on each person’s interaction within the application. This is what is taken into account for each section of the social network:

• Stories and Feed: Instagram shows recent posts from friends you follow.
• Explore: Instagram makes recommendations of content and accounts that users don’t follow, but that it believes may be of interest to them. This is related to the posts that they interact with. For example, if you give a lot of likes to music and travel accounts, Instagram will start to show you more videos and posts related to this topic.
• Reels: These are entertaining content from accounts you don’t follow, but that you’ve probably shown some interest in or that aligns with the topics you usually interact with. Going back to music or travel, Instagram is likely to show you informative and/or fun content that’s related to your interactions on the app.
• Search: Relevant content related to the search terms you enter is displayed. You can navigate through different tabs: accounts, tags, locations, etc.

How To Optimize SEO on Instagram?

Use keywords on Instagram

If we use keywords in traditional SEO, we do so on Instagram as well. We have already told you that when a user searches, Instagram shows them relevant content associated with those terms entered. In this sense, we recommend that you search for words that are closely related to your business, products, or services; it is a way to attract new followers and potential customers.

· Optimize SEO on Instagram: Improve your profile

In addition to generating quality content, you should also work on your profile, as the social network looks at four things when indexing and storing your content. In this sense, Instagram takes into account the handle (username), the profile name, the biography, and the captions.

Users will follow accounts with a username that inspires trust, and in the case of brands, there’s nothing better than using the name of the business. As for the name you put on your profile, as well as your bio, it’s advisable to include related keywords. For example, “jewelry”, “marketing agency”, “traveler”, “kitchen”, etc. On the other hand, when writing your bio, we recommend that you add location tags, which is essential if you have a physical business.

As for captions, remember to use keywords related to the content, but it is also essential that the copies are descriptive. Write attractive content that draws the attention of users, while providing value. Be careful! Don’t make the copy too long either, as users may lose interest and not read it all.

Do Hashtags Affect SEO on Instagram?

We’ve already mentioned that Instagram doesn’t take hashtags into account as much as it used to, but they are still an important element. Although the use of keywords is more relevant, don’t forget to use tags in your posts, as it allows the social network to understand the context of the post. Overusing hashtags is not good, as the algorithm can consider the content as spam. On the contrary, follow these practices when including them in your posts:

• Use three to five hashtags per post.
• Use tags that are relevant to your target audience.
• Don’t put hashtags inside a comment, but rather as part of the caption or copy.
• Mix trending hashtags with those that are more focused on your target audience.

When To Post on Instagram?

This has been a topic of debate for many years: When should you post on Instagram? Is it important for SEO optimization? We tell you that finding the most suitable times and days to post allows you to increase reach and user engagement. The most important thing is to know at what time of day your users are most active, that is when they interact most with your content.

Keep in mind that the vast majority of users log on to Instagram during lunch hours or after work.

As for the frequency of posts, Instagram recommends posting two entries a week and two stories a day. This will help you not only get more followers but also learn how they interact (when they are active).

To Wrap Things Up

Instagram users don’t just want to find relevant content, they want to interact with brands. Many brands are becoming known through this social network, and with it, their products and services so you need O2 Creative Agency in Abu Dhabi.

Let’s develop your online visibility with the perfect Instagram strategies adapted to the UAE market objectives and targets!

Let’s build something great